Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Light blue background. Magenta accent circle. Insight Global logo. Circle crop of a blue-toned photo of a government worker using a laptop to hire new employees.

How Tech Can Help the Public Sector Solve Workforce Challenges 

Read MoreHow Tech Can Help the Public Sector Solve Workforce Challenges 

Technology is more than a tool. When used correctly, it can be a critical part of your workforce strategy. By embracing digital solutions, government agencies can overcome staffing bottlenecks, improve retention, and future-proof their teams.

white background. image of the U.S. capitol

Why IT Modernization Is a Game-Changer for Government Agencies

Read MoreWhy IT Modernization Is a Game-Changer for Government Agencies

Explore the benefits of government modernization and how it can enhances public service delivery in a digital age.

Yellow background. Circle crop of a photo of an emergency responder. Title: Tech and Talent Strategies for the Future of Emergency Response. Insight Global logo.

Tech and Talent Strategies for the Future of Emergency Response

Read MoreTech and Talent Strategies for the Future of Emergency Response

Disaster readiness (proactive) and emergency response (reactive) are evolving rapidly, trying to keep up with the pace of natural disasters. Both federal agencies and state, local, and educational (SLED) entities…

Navy blue background. Circle crop of a photo of large stacks of government paperwork. Light blue accent circle. Insight Global logo. Title text: 4 Ways to Overcome Challenges in SLED Procurement.

4 Innovative Ways to Overcome Common SLED Procurement Challenges

Read More4 Innovative Ways to Overcome Common SLED Procurement Challenges

This article explores practical solutions SLED procurement to adapt to challenges and change. Learn how to manage limited resources while maximizing community impact.

Navy blue background. Bright blue accent circle. Circle crop of a photo of employees of different races and genders stacking their hands together to celebrate their company culture. Insight Global logo.

Culture Drivers: Beyond the Culture Fit vs. Culture Add Debate

Read MoreCulture Drivers: Beyond the Culture Fit vs. Culture Add Debate

The culture fit vs. culture add debate is so last year. Discover why culture drivers are the best of both worlds, whether you're hiring or looking for a job.

Navy background. Bright blue accent circle. Insight Global logo. Circle crop of a photo of a business leader sketching out new ideas on a transparent board.

3 Tips to Help Employees Accept Change in the Workplace

Read More3 Tips to Help Employees Accept Change in the Workplace

The workplace has always been a place for growth and change, and that continues to be true with the evolution of AI. Even when change is good, it can be hard to adapt. It's crucial for leaders to know how to help their employees navigate change in the workplace.

Navy background. Magenta accent circle. Insight Global logo. Circle crop of a photo of a black female hiring manager shaking hands with a white female job candidate.

Building Relationships with Candidates is the Secret to Better Interviews

Read MoreBuilding Relationships with Candidates is the Secret to Better Interviews

If you're ready to improve your interview process and create a great candidate experience, it's important to connect with candidates on a personal level. This blog post explains how.

Light blue background with navy circular accents. Insight Global logo. Circle crop of a photo of a pink marker circling a date on a calendar.

Unlock the Secrets of Successful Seasonal Hiring with Insider Tips

Read MoreUnlock the Secrets of Successful Seasonal Hiring with Insider Tips

Are you gearing up for the busy season at work? Don't underestimate the benefits of seasonal hiring! Follow our tips to hire seasonal staff and boost overall workplace morale.

How to Overcome Challenges in Cleared Recruiting

Read MoreHow to Overcome Challenges in Cleared Recruiting

Struggling to recruit cleared professionals? Learn effective strategies to connect with top cleared talent, from tapping into veteran networks to working with specialized staffing agencies.

Navy background. Magenta accent circles. Insight Global logo. Circle photo crop of a scam text message on a smart phone, with a red FAKE overlay.

Recruiting Scams: How to Stay Safe Against This Growing Threat

Read MoreRecruiting Scams: How to Stay Safe Against This Growing Threat

Insight Global has witnessed significant change in the staffing industry during the past 20+ years. While the advent of remote work has transformed the workplace, it’s also introduced a new…

Light blue background. Magenta accent circle. Insight Global logo. Circle crop of a photo of an Insight Global employee hosting a professional development workshop at the inaugural Be the Light Tour.

Career Centers: The One-Stop Shop to Career Success

Read MoreCareer Centers: The One-Stop Shop to Career Success

What is a career center? Who can use career centers? What resources do they offer? This detailed guide answers all these questions and more!

Yellow background. Magenta accent circle. Insight Global logo. Icon of a stressed worker.

7 Tips to Improve Morale in the Workplace During the Busy Season

Read More7 Tips to Improve Morale in the Workplace During the Busy Season

When the busy season approaches, maintaining employee morale becomes both more important and more difficult to do than the rest of the year. Whether you’re in retail preparing for the…

1 2 3 11